Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach

Autor: Katherine Dahlhausen, Bethany L. Krebs, Jason V. Watters, Holly H. Ganz
Jazyk: angličtina
Rok vydání: 2016
Předmět:
Zdroj: Journal of Microbiology & Biology Education, Vol 17, Iss 1, Pp 32-37 (2016)
Druh dokumentu: article
ISSN: 1935-7885
1935-7877
DOI: 10.1128/jmbe.v17i1.1051
Popis: Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.
Databáze: Directory of Open Access Journals