MANAGING THE EMPLOYER BRAND IN THE «RELATIONSHIP MARKETING»

Autor:	T. N. Zhukova
Jazyk:	English<br />Russian
Rok vydání:	2016
Předmět:	hr-бренд relationship marketing hr-brand employer brand brand management brands interaction Philosophy (General) B1-5802 Sociology (General) HM401-1281
Zdroj:	Дискурс, Vol 0, Iss 4, Pp 39-45 (2016)
Druh dokumentu:	article
ISSN:	2412-8562 2658-7777 75514869
DOI:	10.32603/2412-8562-2016-0-4-39-45
Popis:	The article is devoted to the problems of HR brand management at the enterprise which implements the concept of relationship marketing and offers a systematic way to manage the product brand and the employer brand. The author characterizes the strategies of positioning that take into account different ways of organizing the relationship between product brand and the employer brand. The article gives recommendations concerning elements of the employer brand to customer loyalty. The author gives practical examples of the interaction organization between product and employer brand.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/aa2319aa2ce34a32adf7551486900f67 Zobrazit plný text záznamu View record in DOAJ