Recipient’s Personal Standards as a Limitation for Persuasive Effect of Messages (Based on Message-Matching Effect)

Autor:	Karolina Dobrosz-Michiewicz
Jazyk:	English<br />Polish
Rok vydání:	2018
Předmět:	komunikacja perswazyjna perswazyjny efekt dopasowania celu i argumentacji standardy osobiste w komunikacji perswazyjnej Literature (General) PN1-6790
Zdroj:	Acta Universitatis Lodziensis. Folia Litteraria Polonica, Vol 48, Iss 2, Pp 147-161 (2018)
Druh dokumentu:	article
ISSN:	1505-9057 2353-1908
DOI:	10.18778/1505-9057.48.11
Popis:	The paper presents the results of a sets of experimental studies on the impact of activating the recipient’s personal standards on the persuasiveness of the communication effect. The results obtained in Polish cultural conditions supposed to put into question the adopted in value experience of E. Higgins Tory assumption that personal or social standards and regulatory focus are distinctive. The regulatory compliance effect suppose to be moderated by the above.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/22b195c6665c429b9be69e9940bbe8f4 Zobrazit plný text záznamu View record in DOAJ