The Dilemma of Empty Halls
| Autor: | Joanna Lauer |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Musical Offerings, Vol 14, Iss 2, Pp 53-66 (2023) |
| Druh dokumentu: | article |
| ISSN: | 2330-8206 2167-3799 |
| DOI: | 10.15385/jmo.2023.14.2.1 |
| Popis: | Today, live classical concert attendance is low, a fact which threatens the careers of professional musicians. This paper examines recent statistics of classical concert attendance, theories as to why attendance rates are low, marketing methods for target audiences, and finally, recommendations to solve the dilemma of empty concert halls. To encourage concert attendance, classical music must be tastefully marketed to present-day audiences through the experience of technically excellent, musical, and interesting live performances. Ultimately, the relationship between art and its audience (the consumer) reveals that the key to the dilemma is the audience. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|