Linguacultural Assimilation of Borrowings in the Оnline Media Discourse as Manifestation of Glocalization Processes
| Autor: | Timur B. Radbil |
|---|---|
| Jazyk: | German<br />English<br />Russian |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | Актуальные проблемы филологии и педагогической лингвистики, Iss 1, Pp 98-111 (2024) |
| Druh dokumentu: | article |
| ISSN: | 2079-6021 2619-029X |
| DOI: | 10.29025/2079-6021-2024-1-98-111 |
| Popis: | The work analyzes some innovative phenomena in the Russian language as a manifestation of glocalization in the online media discourse. The article focuses on the phenomenon of linguacultural assimilation of borrowings, which consists in the lexical, word-formation, grammatical and linguapragmatic transformation of root or affix elements of foreign language origin in accordance with the original Russian models of language implementation of lexemes, word forms and pragmemes. This assimilation process reflects the principles of the linguistic conceptualization of the world characteristic of a particular nation. The purpose of the study is to describe the current linguistic, communicative, pragmatic, cognitive and discursive features of this process in the Russian online media discourse. The research is based on the principles of the cognitive and discursive approach, methods of integrative analysis of Internet communication, as well as on the ideas of pragmalinguistic description of the emotional and evaluative sphere of language signs. The language data of the newspaper corpus in the Russian National Corpus is analyzed. The features of acculturation of borrowings at the lexical and semantic, formal and grammatical levels of the language are described. Particular attention is paid to communicative and pragmatic cultural russification of foreign language elements, which lies in the fact that words with a foreign language component at a certain stage of their functioning expand the possible areas of use, going beyond the initially specialized area of use associated with the realities of computer technology, Internet communications and social networks. Based on the analysis of such lexemes as flud / fludit’, frend / frendit’, ban / banit’ (zabanit’), spam / spamit’ (zaspamit’), troll’ / trolit’ (zatrollit’), it is concluded that the reflexes of the language expansion of new formations with a foreign language component considered in the work contribute to increasing the expressive and linguacreative potential of the Russian language. |
| Databáze: | Directory of Open Access Journals |
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