The word ‘cancer’: reframing the context to reduce anxiety arousal

Autor: Robert J. Donovan, Geoffrey Jalleh, Sandra C. Jones
Jazyk: angličtina
Rok vydání: 2003
Předmět:
Zdroj: Australian and New Zealand Journal of Public Health, Vol 27, Iss 3, Pp 291-293 (2003)
Druh dokumentu: article
ISSN: 1753-6405
1326-0200
1467-842X
DOI: 10.1111/j.1467-842X.2003.tb00397.x
Popis: Abstract This study investigated reaction to the word ‘cancer’ versus the phrase ‘a cancer’ in two ways: (1) assessing associations to the spoken words ‘cancer’ or ‘a cancer’ and (2) presenting participants with a situation where one person says to another in print: ‘I have cancer’ or ‘I have a cancer’. The participants were a convenience sample of 112 adults (i.e. aged 18 years or over), 55 males and 57 females, recruited via a mall intercept survey in the Perth (Western Australia) central business district. Participants were randomly assigned to either the ‘cancer’ condition or the ‘a cancer’ condition. Both methods confirmed that cancer arouses primarily negative affective responses in the vast majority of people. It was hypothesised that using ‘a cancer’ might lead to less negative affect associations than just the word ‘cancer’. This was found to be the case for the spoken word association technique, but not for the printed cartoon technique.
Databáze: Directory of Open Access Journals
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