Corporate Global Responsibility and Reputation Risk Management

Autor:	Raffaella Cassano
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	corporate responsibility corporate reputation stakeholder view reputation risk risk management multi-stakeholder global markets Marketing. Distribution of products HF5410-5417.5
Zdroj:	Symphonya, Iss 1, Pp 129-142 (2019)
Druh dokumentu:	article
ISSN:	1593-0300 1593-0319
DOI:	10.4468/2019.1.10cassano
Popis:	The increasing attention placed by corporations on sustainable development due to the growing importance attributed to this issue by institutions at an international level, leads to a reconsideration of the concept of the global responsibility of companies as a pre-requisite for effective multi-stakeholder relationships. All levels of responsibility are taken into consideration within this broad spectrum: legal, social, economic and environmental, leading to a more integrated approach to management of reputation risk. This study is a theoretical reflection on the relationship between the interests of stakeholders, the extent of corporate responsibility and management of reputation risk.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/e1ff4146890444e8b6edb755a4530b87 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF