Principles of creative advertisement on commercial radio station 'Radio 7'
| Autor: | E V Stupakova |
|---|---|
| Jazyk: | English<br />Russian |
| Rok vydání: | 2013 |
| Předmět: | |
| Zdroj: | RUDN Journal of Studies in Literature and Journalism, Vol 0, Iss 1, Pp 78-84 (2013) |
| Druh dokumentu: | article |
| ISSN: | 2312-9220 2312-9247 |
| Popis: | The article describes the principles of creating advertisement on a commercial radio station “Radio 7”. Analyzes the effectiveness and impact on the listener, the potential consumer, the different means of expression language in spots. The radio uses all forms of advertising: information, games, music, fashion. Tendency failure of the telephone number. Instead, use the Internet sites, company name consonant advertiser. Commercial radio mobile and diverse in its advertising policy. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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