| Autor: |
Dušek Radim, Hrubá Monika, Brodská Karolína, Skálová Petra |
| Jazyk: |
English<br />French |
| Rok vydání: |
2021 |
| Předmět: |
|
| Zdroj: |
SHS Web of Conferences, Vol 90, p 01004 (2021) |
| Druh dokumentu: |
article |
| ISSN: |
2261-2424 |
| DOI: |
10.1051/shsconf/20219001004 |
| Popis: |
The selection of suitable employees is becoming more and more demanding because of the increasing number of job applicants that want to get into a marketing career. The aim of this contribution is to find out which marketing competencies a competent graduate of economics should possess to be attractive for marketing related jobs in SMEs in the Region of South Bohemia, as well as to identify the positives and negatives of hiring such graduates. Based on data obtained from 93 SMEs with their own marketing department, the desired competent graduate for marketing related jobs can be described as a communicative and creative individual with the ability to analyse information. The main advantages of hiring graduates include creativity, the ability to work with modern technologies and/or enthusiasm for learning. On the other hand, a lack of experience and/or the longer training time are the main disadvantages of hiring fresh graduates for marketing-related jobs. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
|
