Certification, labelling and branding in tourism research: systematic review

Autor: Nika Razpotnik Visković, Erik Logar
Jazyk: English<br />Slovenian
Rok vydání: 2022
Předmět:
Zdroj: Acta Geographica Slovenica, Vol 62, Iss 2, Pp 135–150-135–150 (2022)
Druh dokumentu: article
ISSN: 1581-6613
1581-8314
DOI: 10.3986/AGS.10858
Popis: The aim of this paper is to present a systematic review of tourism certification, labelling and branding research. To review the scientific literature, we followed the PRISMA methodological approach. We started by outlining the spatial and temporal distribution of research linked to certification, labelling and branding, carried out in the social sciences and humanities. In the second step, we extracted the theoretical definitions and characteristics of these three processes in tourism from a selected body of literature. We continued by analysing hierarchical and non-hierarchical relations between certification and branding, and by drawing conclusions linked to duality, or even contradictions that are emerging in this field of tourism research.
Databáze: Directory of Open Access Journals