Air travel market in Serbia: New carriers: New types of passengers

Autor: Kuljanin Jovana G., Paskota Mira J., Kalić Milica Đ.
Jazyk: English<br />Serbian
Rok vydání: 2015
Předmět:
Zdroj: Tehnika, Vol 70, Iss 2, Pp 315-323 (2015)
Druh dokumentu: article
ISSN: 0040-2176
2560-3086
DOI: 10.5937/tehnika1502315K
Popis: This paper considers characteristics of passengers on routes where there is a competition between low cost carriers and traditional airlines. The low cost carriers entered the Serbian air travel market only after Serbia joined the European Common Aviation Area, simultaneously enabling both the development of healthy competition and significant increase in traffic at the Belgrade Airport. The newly arisen circumstances mostly affected the national flag carrier whose market power was evidently endangered by the penetration of new players in the market. Multivariate statistical techniques (discriminant analysis and canonical correlation) were employed in order to analyze the data collected through a survey carried out at the Belgrade airport in 2013. Results of the analysis of passengers' attitudes at competitive routes indicate the level of market development, highlighting ticket price as a key factor affecting the selection of an airline.
Databáze: Directory of Open Access Journals