Application of qualitative methods in management

Autor: Jovanović Marina S., Vuković Milovan V., Urošević Snežana M.
Jazyk: English<br />Serbian
Rok vydání: 2018
Předmět:
Zdroj: Tehnika, Vol 73, Iss 3, Pp 425-432 (2018)
Druh dokumentu: article
ISSN: 0040-2176
2560-3086
Popis: Qualitative methods have an increasing importance and are increasingly used as one of the tools used to manage all types of organizations. The application of these methods brings significant advantages in conducting research. This paper presents an overview of the application of qualitative methods in management and the importance of using a combination of quantitative and qualitative methods in the research.
Databáze: Directory of Open Access Journals