Bancassurance – one of the most important distribution channels in Europe

Autor:	Elda MARZAI (ABLIZ)
Jazyk:	angličtina
Rok vydání:	2018
Předmět:	bancassurance insurance banking gross written premiums Business HF5001-6182 Economic theory. Demography HB1-3840 Economics as a science HB71-74
Zdroj:	Theoretical and Applied Economics, Vol XXV, Iss Special, Pp 49-60 (2018)
Druh dokumentu:	article
ISSN:	1841-8678 1844-0029
Popis:	During the financial crisis, most of the financial institutions are trying to improve new products and services for generate new revenues. So, the implementation of bancassurance activity in the banking field contributes to strengthening of the competitive environment, developing new products in insurance and satisfying the customers’ needs in one financial institution. This paper aims to highlight different perspectives about bancassurance concept, history and development in this period full of changes and the identification of main strengths, weaknesses, opportunities and threats which contributing to the sustainability of bancassurance. In addition, will be presented a situation regarding bancassurance development in Romania.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/aec1b8727be543859b603bf834e3a56e Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF