Assessing the effectiveness of digital media platforms on birth preparedness and complication readiness knowledge among healthcare professionals

Autor: Humaira Mahmood, Rubab Zulfiqar, Bibi Razia Bano, Seema Mohmand, Nazarul Islam, Seema Saifuddin, Hassan Mumtaz
Jazyk: angličtina
Rok vydání: 2023
Předmět:
Zdroj: Journal of Social & Health Sciences, Vol 2, Pp 17-24 (2023)
Druh dokumentu: article
ISSN: 2959-9660
2958-6526
DOI: 10.58398/0001.000009
Popis: The integration of modern technology in healthcare education, mainly through digital media platforms, is pivotal for enhancing healthcare professionals' proficiency in birth preparedness and complication readiness (BP/CR). This study aimed to assess the effectiveness of digital media interventions on BP/CR knowledge among healthcare providers, reflecting on broader implications for global healthcare delivery and patient education. In this quasi-experimental study, 70 healthcare professionals were recruited using a nonprobability convenience sampling method. The training protocol was developed after an in-depth literature review, while the evaluation questionnaire incorporated provider-level index indicators aligned with Johns Hopkins University's BP/CR guidelines to ensure a comprehensive assessment framework. The intervention utilized widely accessible digital platforms, i.e., WhatsApp and email, aimed to deliver educational content, with its effectiveness gauged through pre- and postintervention assessments analyzed using SPSS 25.00. The study findings demonstrated significant improvements in BP/CR knowledge postintervention across various care domains. The results showed significant increases in BP/CR knowledge postintervention: focused antenatal care knowledge improved from 34.00% to 69.00% (p < 0.001), and knowledge of third-stage labor management increased from 21.00% to 56.00% (p < 0.001). Furthermore, significant improvements were also observed in neonatal care and emergency obstetric and neonatal care management knowledge (p < 0.001). These results affirm the role of digital media in improving healthcare education, suggesting its integration into healthcare policies to reduce maternal mortality and support professionals in resource-limited settings.
Databáze: Directory of Open Access Journals