Metapolitical New Right Influencers: The Case of Brittany Pettibone

Autor: Ico Maly
Jazyk: angličtina
Rok vydání: 2020
Předmět:
Zdroj: Social Sciences, Vol 9, Iss 7, p 113 (2020)
Druh dokumentu: article
ISSN: 2076-0760
DOI: 10.3390/socsci9070113
Popis: Far-right movements, activists, and political parties are on the rise worldwide. Several scholars connect this rise of the far-right at least partially to the affordances of digital media and to a new digital metapolitical battle. A lot has been written about the far-right’s adoption of trolling, harassment, and meme-culture in their metapolitical strategy, but researchers have focused less on how far-right vloggers are using the practices of influencer culture for metapolitical goals. This paper tries to fill this gap and bring new theoretical insights based on a digital ethnographic case study. By analyzing political YouTuber and #pizzagate propagator Brittany Pettibone, this paper contributes to our understanding of radicalization processes in relation to the use of digital media.
Databáze: Directory of Open Access Journals
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