Behavioral Insights for Better Public Communication in Health Crisis

Autor:	Alexander Villarraga-Orjuela, Paul Joseph Hasselbrinck Macias, Sandra Rodríguez, María Esperanza Cuenca-Coral, Jana Schmutzler-de Uribe, Alberto Mario De Castro-Correa, Camilo Alberto Madariaga-Orozco, Juan Pablo Ferro-Casas, Luis Zapata, Carolina Mercedes Vecchio-Camargo
Jazyk:	Spanish; Castilian
Rok vydání:	2023
Předmět:	Behavioral biases Crisis communication COVID-19 Framing Population targeting Social norms Economic history and conditions HC10-1085 Economic theory. Demography HB1-3840 Economics as a science HB71-74
Zdroj:	Ensayos de Economía, Vol 33, Iss 63 (2023)
Druh dokumentu:	article
ISSN:	0121-117X 2619-6573
Popis:	Amidst the COVID-19 pandemic, effective public communication became of utmost importance. This is especially true for the time after the easing of lockdowns, which meant an increased emphasis on personal responsibility and adoption of self-care measures. We conducted an experiment that tested three behavioral tools for communication —framing, population targeting, and social norms— to assess behavioral biases that pose a barrier to effective communication efforts and provide useful information for governments to use in crisis situations. In order to measure the effectiveness of the various communication features, we relied on an Attitudes Scale developed and tested for this purpose.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/1a557f4a45c34ee596ca6cbe7bfb080a Zobrazit plný text záznamu View record in DOAJ