Factors Influencing E-Wallet Payment Usage in E-Marketplace: Digital Marketing Class Student Survey

Autor:	Pretisila Kartika Putri, Rezky Pramurindra
Jazyk:	English<br />Indonesian
Rok vydání:	2023
Předmět:	e-marketplace customer payment preference digital marketing student Accounting. Bookkeeping HF5601-5689 Finance HG1-9999
Zdroj:	Kompartemen: Jurnal Ilmiah Akuntansi, Vol 20, Iss 2, Pp 229-238 (2023)
Druh dokumentu:	article
ISSN:	1693-1084 2579-8928
DOI:	10.30595/kompartemen.v20i2.13546
Popis:	This study aims to determine what factors influence the preferences of marketplace consumers in making payments. Several payment methods were identified in this study on several e-marketplaces in Indonesia. The factors studied in this study are perceived ease of use, perceived usefulness and experience. The data was obtained based on the distribution of questionnaires to digital marketing class students at Siliwangi University Indonesia, totaling 33 respondents. Multiple regression analysis using SPSS was chosen by researchers in conducting this study. The results show that perceived ease of use, perceived usefulness, and experience has a positive effect on e-marketplace payment preferences.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/1a4b14833b5a4afd9c7ea07204d682a5 Zobrazit plný text záznamu View record in DOAJ