Ethnography in the Marketplace

Autor: Billy Ehn, Orvar Löfgren
Jazyk: angličtina
Rok vydání: 2009
Předmět:
Zdroj: Culture Unbound: Journal of Current Cultural Research, Vol 1, Pp 31-49 (2009)
Druh dokumentu: article
ISSN: 2000-1525
DOI: 10.3384/cu.2000.1525.091431
Popis: What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?
Databáze: Directory of Open Access Journals