Causes and pragmatic effects of business communication integration with other types of discourse
| Autor: | А. А. Gabets |
|---|---|
| Jazyk: | English<br />Russian |
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Вестник Самарского университета: История, педагогика, филология, Vol 29, Iss 2, Pp 127-133 (2023) |
| Druh dokumentu: | article |
| ISSN: | 2542-0445 2712-8946 |
| DOI: | 10.18287/2542-0445-2023-29-2-127-133 |
| Popis: | The article studies the interaction of business communication genre with other types of institutional discourse. Fragments of professional communication in mixed discourses where it is impossible to clarify the dominant genre by its parameters or its lexical and grammatical cliches selected from websites of various international and governmental organizations are the research material. Methods of descriptive, discourse and contextual analysis are implemented. The author identifies the reasons for the appearance of mixed genres in 20182023, these are traditional connection of economics and politics, COVID-19 and vital issues of environment and sustainable development on the international agenda. Depending on the revealed reasons the types of discourse which integrate in business communication most often are defined, these are political, ecological, medical and educational. Mixed forms of discourse are studied from the perspective of linguistic pragmatics. The author proves that in the course of modern tendencies to business communication deregulation the potential of discourse created as a result of integration is bigger because the speaker can use most efficient means of every included genre both from its core and its periphery. Pragmalinguistic effect of mixed discourses is formed either by common discourse markers that can give the necessary information at the same time serving as expressive means or by speech units and cliches that arrange discourse interaction. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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