Sustainability and Sustainability Marketing in Competing for the Title of European Capital of Culture

Autor: Burksiene Valentina, Dvorak Jaroslav, Burbulyte-Tsiskarishvili Gabriele
Jazyk: angličtina
Rok vydání: 2018
Předmět:
Zdroj: Organizacija, Vol 51, Iss 1, Pp 66-78 (2018)
Druh dokumentu: article
ISSN: 1581-1832
DOI: 10.2478/orga-2018-0005
Popis: Background and Purpose: An analysis of the dimension of sustainability in the context of competing for the title of the European Capital of Culture (ECoC) is included in the article. The authors of the research agree that the proper integration of cultural policy into the social system impacts and changes cultural values and beliefs, shifting them towards sustainable behaviour and sustainability. Many authors analyse the interrelation between culture and sustainability, thus defining the role of culture for sustainability. However, few discuss possible approaches or tools, which may offer assistance in the matter of how to reach sustainability in the context of culture.
Databáze: Directory of Open Access Journals