Nurses' Self Perception about their Public Image in a Metropolitan City, Karachi

Autor: Sarfraz Masih, Laila Gulzar
Jazyk: angličtina
Rok vydání: 2016
Předmět:
Zdroj: Journal of the Dow University of Health Sciences, Vol 10, Iss 2, Pp 70-74 (2016)
Druh dokumentu: article
ISSN: 1995-2198
2410-2180
DOI: 10.36570/jduhs.2016.2.404
Popis: Objective: The purpose of the study was to explore and describe the diploma- prepared nurses' self-perception about their public image in a metropolitan city of Karachi, Pakistan. Study Design: This study was conducted through cross-sectional quantitative design. Materials & Methods: A convenience sample of 281 diploma- prepared nurses' from four public and private hospitals was selected. Data were collected using the standardized Porter Nursing Image Scale, and a self-developed demographic tool. Result: The perception of their public image was ranked positive by the participants but differed in degree by the three components of the tool. Conclusion:Nurses Efforts to understand and enhance the image of the nursing profession are associated with improved job satisfaction, better quality patient care, and improved retention leading to cost-effective organizational nursing management.
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