CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES

Autor:	Katarzyna TUROŃ, Michał JUZEK
Jazyk:	English<br />Polish
Rok vydání:	2015
Předmět:	Content marketing content marketing in transport courier service marketing alternative form of marketing Engineering (General). Civil engineering (General) TA1-2040 Transportation engineering TA1001-1280
Zdroj:	Scientific Journal of Silesian University of Technology. Series Transport, Vol 87, Pp 87-94 (2015)
Druh dokumentu:	article
ISSN:	0209-3324 2450-1549
Popis:	In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C areaby selected foreign courier companies. It was also mentioned about form of using content marketing to B2B area. Then were shown benefits and risks of content marketing. Finally,the concept of content marketing was related also to Polish courier service companies.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/174b69e087334dd2b464cf372f12719c Zobrazit plný text záznamu View record in DOAJ