The unexpected profile of agricultural innovators: evidence from an empirical study

Autor: Rosa M. Yagüe-Perales, Pau Pérez-Ledo, Isidre March-Chorda
Jazyk: English<br />French
Rok vydání: 2020
Předmět:
Zdroj: New Medit, Vol 19, Iss 2 (2020)
Druh dokumentu: article
ISSN: 1594-5685
2611-1128
DOI: 10.30682/nm2002f
Popis: Innovation capacity is essential for farmers to remain competitive and overcome the challenges facing Mediterranean agricultural systems. Based on an extensive empirical study, this paper elucidates the common attributes of innovative farmers in the Region of Valencia (Spain). The model presented in this study investigates whether an innovative attitude can be explained by market-entrepreneurial orientation, learning orientation, individual profile traits and farm size. The findings provide insights into how age and experience affect innovation in agricultural smallholdings. The study shows that the most innovative farmers run large farms and have a strong market-entrepreneurial orientation. Farm size and learning orientation are key requirements to enhance the innovative attitude of farmers.
Databáze: Directory of Open Access Journals