LES PARTICULARITES DU PROCESSUS DECISIONNEL D’ACHAT SUR LE MARCHE D’ASSURANCES

Autor:	IONCICA DIANA, PETRESCU EVA-CRISTINA, IONCICA MARIA, PETRESCU MARIAN
Jazyk:	German<br />English<br />French<br />Italian
Rok vydání:	2010
Předmět:	consumer behavior decision-making process insurance market Business HF5001-6182 Finance HG1-9999
Zdroj:	Annals of the University of Oradea: Economic Science, Vol 1, Iss 1, Pp 743-748 (2010)
Druh dokumentu:	article
ISSN:	1222-569X 1582-5450
Popis:	For understanding insurance services’ consumer behavior, it is necessary to study the particularities of the decision-making process on the insurance market. This paper aims to present the main characteristics of the different stages of the decision-making process: from those that precede the purchase of insurance to the post purchase behavior.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/1696533f9bdc4f18804f3d2949730a92 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF