| Autor: |
Małgorzata Oziębło |
| Jazyk: |
English<br />Polish |
| Rok vydání: |
2022 |
| Předmět: |
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| Zdroj: |
Wiedza Obronna, Vol 280, Iss 3 (2022) |
| Druh dokumentu: |
article |
| ISSN: |
0209-0031 |
| DOI: |
10.34752/2022-l280 |
| Popis: |
The main objective of the article is to conduct a strategic analysis of an arms company from the defense industry sector selected from a group of companies belonging to Polska Grupa Zbrojeniowa S.A. The article attempts to verify the following research hypothesis: It should be presumed that the appropriate selection of methods of strategic analysis contributes to a more objective determination of the development potential of an entity from the arms industry. This can lead to stable company development and increase the competitiveness of arms companies. A strategic analysis of the company was conducted based on the PEST method, Porter's five forces method, strategic balance and SWOT/TOWS analysis. A synthesis of the findings of the research methods used was made. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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