Autor:	BOIER Rodica
Jazyk:	German<br />English<br />French<br />Italian
Rok vydání:	2009
Předmět:	Agile enterprise exploratory research focus group brand image customer preferences buyer risk customer attitude buying intentions post-purchase satisfaction. Business HF5001-6182 Finance HG1-9999
Zdroj:	Annals of the University of Oradea: Economic Science, Vol 4, Iss 1, Pp 604-607 (2009)
Druh dokumentu:	article
ISSN:	1222-569X 1582-5450
Popis:	Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying i
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/157db62e6f6443cdbb65b56dda28fb84 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF