Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study

Autor:	Diouani Hela, Bechelaghem Khadidja, Graa Amel
Jazyk:	English<br />Polish
Rok vydání:	2023
Předmět:	attitude counterfeit consumer behaviour economic aspect perceived risk purchase intention postawa podróbki zachowania konsumentów aspekt ekonomiczny postrzegane ryzyko cel zakupu m31 Social Sciences
Zdroj:	Marketing of Scientific and Research Organizations, Vol 50, Iss 4, Pp 93-114 (2023)
Druh dokumentu:	article
ISSN:	2353-8414 68636083
DOI:	10.2478/minib-2023-0024
Popis:	The present research aimed to pinpoint the factors shaping attitudes towards counterfeiting and how these attitudes influence the intention to purchase counterfeit products. The work tries also to take a step back from previous research contributions, to develop a model for understanding attitudes towards counterfeit products. To achieve this aim, a quantitative study was undertaken using a questionnaire survey was administered to a sample of 250 women in Algeria. To assess our hypotheses, a structural equation modelling (SEM) was employed. Findings showed that factors such as insensitivity to counterfeiting, economic considerations as well as perceived risk directly impact the attitude towards counterfeiting
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/aead15111de144c686360835fd75adc9 Zobrazit plný text záznamu View record in DOAJ