| Autor: |
Eber Celoto Souza, Suzane Strehlau, Dirceu Silva, Vivian Iara Strehlau |
| Jazyk: |
English<br />Spanish; Castilian<br />Portuguese |
| Rok vydání: |
2014 |
| Předmět: |
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| Zdroj: |
Internext: Revista Eletrônica de Negócios Internacionais, Vol 9, Iss 2, Pp 59-74 (2014) |
| Druh dokumentu: |
article |
| ISSN: |
1980-4865 |
| DOI: |
10.18568/1980-4865.9259-74 |
| Popis: |
This article seeks to understand how foreigners make their image about Brazil and investigates similarities and differences in this assessment. The paper presents the results of a survey of 4373 respondents of ten countries. The authors performed a factor analysis to identify the dimensions and assessment of each country followed by a discriminant analysis. The results indicate that Brazil has a slightly positive image in the sample studied. The affection dimension has the best evaluation, while the communication dimension is the worst, and eight statements have the highest discrimination on the image of Brazil. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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