| Popis: |
The main French cities have decorated their tram with different public art commissions. Beyond the simple ‘bandwagon effect’, the effervescence around this practice reconciling public art and tram helps to create or restore the image and the identity of the cities. To achieve it, this partnership builds itself around a narrative process, within which the official speeches greatly participate in this new apprehension of the urban space. On a larger scale, the multiple communication tools given to the key players of the project, and the urban narrative coming from the partnership, both aim to place this one at the heart of urbanistic issues. Moreover, these issues question the city-dweller’s place in this ‘promotional’ narrative of metropolises. |
