| Popis: |
The article highlights the main methods of industrialization and massified production applied to the whole social organism. The model of industrial enterprise of culture presented in the article has been elaborated as a consequence of some decisions made on effectiveness criteria. Mass-media transforms from one way of mass broadcasting of culture to a massified broadcasting, standardized, accessible level business. Mass methods gives rise to the cultural enterprise in which work big, hierarchically structured groups, based on a deep division of labor, producing for as many possible unknown consumers.Cultural creation, pre-eminently individual, is replaced with work machine (Mumford), specific to mechanized industry.The article presents a series of possible organization models of mass methods, such as insular organizations, the debate forum mass-media, promoting shows focused on cultural niches and so on. |
