Benefits, Challenges and Trade-Offs: Buyer and Contract Characteristics Valued by Small Farm Suppliers to Wholesale Marketing Channels

Autor:	Michael Barrowclough, Kathryn A. Boys, Carlos Carpio
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	fruits mixed logit specialty crops vegetables wholesaler willingness to accept willingness to pay Agriculture
Zdroj:	Journal of Agricultural and Resource Economics, Vol 44, Iss 3, Pp 605-623 (2019)
Druh dokumentu:	article
ISSN:	1068-5502 2327-8285
DOI:	10.22004/ag.econ.292334
Popis:	There is increasing interest in accessing local food products through 'conventional' food marketing systems. This study identifies and quantifies key contract characteristics and buyer attributes valued by small-scale produce farmers who are currently or are considering marketing into wholesale channels. Overall, produce farmers are receptive to entering into contracts with wholesale buyers. Substantial heterogeneity, however, is found among farmer attitudes toward the specific contract terms and in the trade-offs farmers are willing to accept between contract terms and buyer characteristics. Insights offered will enable produce buyers to more efficiently target potential suppliers and will facilitate more effective contract design.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/1377bc1edecb4251a516a3cd7ee07a77 Zobrazit plný text záznamu View record in DOAJ