| Autor: |
Marko Pahor, Andreja Cirman |
| Jazyk: |
angličtina |
| Rok vydání: |
2009 |
| Předmět: |
|
| Zdroj: |
Economic and Business Review, Vol 11, Iss 3, Pp 217-231 (2009) |
| Druh dokumentu: |
article |
| ISSN: |
1580-0466 |
| Popis: |
Like many other cities, Ljubljana is no exception to changes in its retail landscape. With retail suburbanisation, the city centre's monopoly as a shopping district has been lost. Our paper studies customer-perceived shopping area attributes and their impacts on patronage. The conceptual framework is set up to investigate factors that draw consumers to different shopping areas. The model was tested on a sample of consumers to evaluate the importance of various shopping area attributes and their performance in two decentralised shopping areas and the downtown shopping area in Ljubljana, Slovenia. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
|
