| Autor: |
Malek BADER, Mairna MUSTAFA, Ramzi Al ROUSAN, Hussein M. IBRAHIM |
| Jazyk: |
angličtina |
| Rok vydání: |
2024 |
| Předmět: |
|
| Zdroj: |
Geo Journal of Tourism and Geosites, Vol 53, Iss 2, Pp 743-751 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
2065-0817 |
| DOI: |
10.30892/gtg.53238-1250 |
| Popis: |
This paper evaluates the policies taken by Jordanian tourism sector before and after COVID-19; it is divided into two parts: the first dealt with the period 2011-2019 which followed the events of Arab Spring, the second focused on the postCOVID-19 period. A mixed methodology was used as for the Arab Spring case a quantitative approach that aimed at measuring the satisfaction of 54 travel agents about policies taken by public tourism sector was used. A Structure Equation Modelling analysis was conducted to test the relationship between specific satisfaction about promotional and economic policies as independent variables, and the general satisfaction as a dependent variable. As for the case of COVID-19, a different approach was used where the Tourism National Strategy 2021-2025 and reports on the influence of COVID-19 on Jordanian Economy were referred to make an evaluation of governmental performance. There was an obvious absence of the concept of “Crisis Management" in tourism national strategies (MOTA, 2003 ; 2010 ; 2015) ; where the focus was on diversifying the tourism product, enhancing the image of the country and increasing competitiveness . |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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