The origin and historical development of branding and advertising in the old civilizations of Africa, Asia and Europe
| Autor: | Starčević Slađana |
|---|---|
| Jazyk: | English<br />Serbian |
| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | Marketing (Beograd. 1991), Vol 46, Iss 3, Pp 179-196 (2015) |
| Druh dokumentu: | article |
| ISSN: | 0354-3471 2334-8364 |
| DOI: | 10.5937/markt1503179S |
| Popis: | The development of branding and advertising has always been mutually conditioned. The goal of this research is to determine the origin and show historic development of branding and advertising in the ancient civilizations of Africa, Asia and Europe. The historical method of research was used. New evidence on various means of branding, advertising and other promotional activities application in the ancient history is presented. What was found is that social development imposed a need for marking of goods and promotional activities. It was done in a similar manner in all ancient civilizations, regardless of different time span. There were two types of branding and advertising: commercial and personal. The roles of branding and advertising were versatile and similar to their contemporary roles. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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