Towards the construction of a mechanism supported in fuzzy logic to evaluate the viability of businesses under the canvas model

Autor: Laura Daniela Acosta Contreras, Andrés Ricardo Barreto López, Carlos Enrique Montenegro Marín, Paulo Alonso Gaona García
Jazyk: Spanish; Castilian
Rok vydání: 2018
Předmět:
Zdroj: Revista Escuela de Administracion de Negocios, Iss 84 (2018)
Druh dokumentu: article
ISSN: 0120-8160
2590-521X
01208160
DOI: 10.21158/01208160.n84.2018.1921
Popis: This article aims at showing the first functional approximation to the creation of a mechanism which generates a viability indicator of of a producto r a business plan base don the design of Canvas Model as well as using Emis Benchmarking Score as a referential issue suggested by Euromoney Institutional Inversor Company (EMIS), an organization which reveals company financial information. This approximation focuses on the application of fuzzy logic as a tool for analyzing and generating this indicator. Based on the data and information generated by a fuzzy stated system and experimental figures, a Pearson correlation coefficient was used to measure this behavioral model, resulting in 88 % which
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