Exploring Athletic Club de Bilbao's Communication: Philosophy, Identity, and Fan´s Community
| Autor: | Maite Aurrekoetxea-Casaus, Eneko Sanchez Mencia, Lander Hernandez-Simal |
|---|---|
| Jazyk: | Spanish; Castilian |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | Cuadernos de Información y Comunicación, Vol 29 (2024) |
| Druh dokumentu: | article |
| ISSN: | 1135-7991 1988-4001 |
| DOI: | 10.5209/ciyc.95737 |
| Popis: | Professional football teams operate today in a globalized context where communication strategies are crucial for strengthening bonds with their fanbases. The aim of this research was to explore the communication tactics of a football team by analyzing 15 documentary videos from the official YouTube channel of Athletic Club de Bilbao, a football team with a recruitment policy that is unique in the world of football and often labelled as anachronistic. Through a qualitative methodology, thematic analysis, and using Atlas.ti software, the results revealed that the football club's communication tactics involve presenting a contemporary narrative in their documentary videos that embraces the linguistic and cultural diversity of Basque society, blending localism with cosmopolitanism. These findings suggest that the fans of Athletic Club experience a sense of distinction and exclusivity compared to other teams and supporters worldwide, transcending the geographical boundaries of their city. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|