| Autor: |
Arto Rajala, Mika Westerlund, Mervi Murtonen, Kim Starck |
| Jazyk: |
angličtina |
| Rok vydání: |
2013 |
| Předmět: |
|
| Zdroj: |
Technology Innovation Management Review, Iss August 2013: Cybersecurity, Pp 65-72 (2013) |
| Druh dokumentu: |
article |
| ISSN: |
1927-0321 |
| Popis: |
How can a firm change its value-creation logic from providing technology to selling technology-based services? This is a question many security companies face today when trying to apply a solutions-based business model in response to recent macro- and microeconomic trends. The fact that customers increasingly demand security as a service, rather than technical equipment, challenges the basis of a security firm's value provision and alters the logic of its operation. In this article, we investigate a technology- and product-oriented security business that is now rapidly transforming into a service business. We use data from a case study to propose a 4C model (conceptualization, calculation, communication, and co-creation of value) that can help security providers to objectify their service offerings and succeed in the servitization of their security businesses. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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