Semiotic characteristics of the Internet media-texts
| Autor: | O I Maksimenko |
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| Jazyk: | English<br />Russian |
| Rok vydání: | 2011 |
| Předmět: | |
| Zdroj: | RUDN Journal of Language Studies, Semiotics and Semantics, Vol 0, Iss 1, Pp 50-58 (2011) |
| Druh dokumentu: | article |
| ISSN: | 2313-2299 2411-1236 11299088 |
| Popis: | Range expansion of the semiotics codes participating in formation of new type of texts - mediatexts - has led to the necessity of researching the texts' polycode structure in an epoch of the postindustrial society, most brightly represented in the Internet, in particular, in the Internet advertising. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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