THE INFLUENCE OF DESTINATION IMAGE AND TOURIST SATISFACTION TOWARD REVISIT INTENTION OF SETU BABAKAN BETAWI CULTURAL VILLAGE

Autor: Setyo Ferry Wibowo, Adnan Sazali, Agung Kresnamurti R. P.
Jazyk: indonéština
Rok vydání: 2016
Předmět:
Zdroj: Jurnal Riset Manajemen Sains Indonesia, Vol 7, Iss 1, Pp 136-156 (2016)
Druh dokumentu: article
ISSN: 2301-8313
DOI: 10.21009/JRMSI.007.1.08
Popis: The purpose of this research are: 1) To find out the description of destination image, tourist satisfaction, and revisit intention of Betawi cultural village Setu Babakan, 2) test empirically the influence of destination image toward revisit intention of Betawi cultural village Setu Babakan, 3) test empirically the influence of tourist satisfaction toward revisit intention of Betawi cultural village Setu Babakan, 4) test empirically the influence of destination image toward revisit intention of Betawi cultural village Setu Babakan. The object of this research was 200 respondents who have ever visit to Betawi cultural village Setu Babakan at one time. The results of descriptive test explained that the destination image provided is good according to the tourist, so that the tourist is satisfied and want to revisit intention of Betawi cultural village Setu Babakan. The hypothesis test shows: 1) the influence of destination image toward revisit intention by -30%, 2) the influence of tourist satisfaction toward revisit intention by 118%, 3) the influence of destination image toward tourist satisfaction by 92%.
Databáze: Directory of Open Access Journals