Consumption Patterns and Returns in the US DVD Market
| Autor: | Lee Yoong Hon, Ruth Lim Sheau Yen |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Australasian Accounting, Business and Finance Journal, Vol 17, Iss 2, Pp 168-182 (2023) |
| Druh dokumentu: | article |
| ISSN: | 1834-2000 1834-2019 |
| DOI: | 10.14453/aabfj.v17i2.11 |
| Popis: | We examine the ancillary revenue for movies, specifically its revenue from DVD sales. We compared the sales and returns to investment for DVD among different categories of DVD titles/movies based on their movie production budgets. We find that while bigger budget movies will sell more DVDs they performed poorer when it comes to returns to investment (R.O.I.). |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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