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The central research question was to examine the theoretical dimensions of social management - sociopolitical, economic and organizational - manifested in organizational practices supportive of economic enterprises Potiguar West, specifically the Association of Rural Producers and Producers Fair Agroecological Mossoró (Aprofam), Mossoró-RN. For the success of the research took a qualitative approach, from the case study and use of focus groups and analysis of secondary documents. In socio-political dimension, it was clear that the more participation tools built from the propositional living in public spaces, the best monetary results. Another point worth mentioning concerns the economic dimension, with the practice prevailing in reciprocity marketing. The research leads to the fact that training and practices that strengthen the sociopolitical dimension (knowledge, empowerment, a sense of belonging) become the guiding principle for the strengthening of the social management in the context of other dimensions, leading to gains sociopolitical, economic, organizational and environmental. Despite the noted weaknesses in the organizational dimension, as the technical ability, it was found that practices of ESS incorporate predominantly elements of the management of social and solidarity economy, with a preponderance of substantive rationality in the primacy of instrumental. |
