Can domestic medical tourism contribute to healthcare equity? A commentary

Autor:	Michelle Rydback, Akmal Hyder, Gloria Macassa, Clara Simonsson
Jazyk:	angličtina
Rok vydání:	2022
Předmět:	Health equity service marketing awareness marketing European Union Public aspects of medicine RA1-1270 Business HF5001-6182
Zdroj:	Journal of Market Access & Health Policy, Vol 10, Iss 1 (2022)
Druh dokumentu:	article
ISSN:	20016689 2001-6689
DOI:	10.1080/20016689.2022.2061241
Popis:	Pupose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries.Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested.Finding - It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity.Practical implication - This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare.Social implication - From a societal point of view, it explores how healthcare equity can be improved by DMT.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/edcd0eccd5c54a0b946412250bfa6a2d Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF Plný text ve formátu HTML
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