Exploring Consumer Behavior and Preferences in Welfare-Friendly Pork Breeding: A Multivariate Analysis

Autor: Michela Pugliese, Annalisa Previti, Angelina De Pascale, Angela Alibrandi, Agata Zirilli, Vito Biondi, Annamaria Passantino, Salvatore Monti, Carlo Giannetto, Maurizio Lanfranchi
Jazyk: angličtina
Rok vydání: 2023
Předmět:
Zdroj: Foods, Vol 12, Iss 16, p 3014 (2023)
Druh dokumentu: article
ISSN: 2304-8158
DOI: 10.3390/foods12163014
Popis: This study investigates consumer behavior and interest in “welfare-friendly” forms of pork production, considering the growing presence of animal welfare-focused breeding practices. The aim is to outline the typical profile of pork consumers and identify the key attributes influencing their purchasing decisions. A survey was conducted on a sample of 286 individuals after excluding those who only consumed beef and/or poultry or identified as vegetarians/vegans. Regression coefficients (b), 95% Confidence Intervals (95% C.I.), and p-values were reported for univariate and multivariate models. Statistical significance was determined at p < 0.05 (indicated in bold). The findings indicate that younger participants show greater sensitivity towards consuming meat raised using welfare-friendly methods, raising considerations about the age composition of the sample. The research’s originality lies in evaluating consumer interest in pork raised with animal welfare-respecting techniques. The use of appropriate statistical tools, such as multivariate and multilayer models, allows effective solutions for multidimensional hypothesis testing problems in non-parametric permutation inference.
Databáze: Directory of Open Access Journals