Problemy współczesnej genologii medialnej
| Autor: | Janina Hajduk-Nijakowska |
|---|---|
| Jazyk: | polština |
| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura, Vol 12(2), Pp 35-46 (2020) |
| Druh dokumentu: | article |
| ISSN: | 20837275 2083-7275 2391-4432 |
| DOI: | 10.24917/20837275.12.2.3 |
| Popis: | The paper is an attempt at clarifying the object of research into media genology, distancing itself from literary studies genology. In the era of convergence of mass media, we can observe a progress in the blurring of the border between information and journalism, which consequently changes the contemporary communicative convention. As a result, information services are often degraded and the sense of implementing ‘traditional’ indicators of mass media genres is questioned. The change of communicative convention in contemporary mass media requires, above all, the use of cultural context for its analysis, as it determines the methods of creating messages and means of receiving them. It also reveals the mechanism of persuasion, which is used by the broadcaster, as well as the simultaneous strengthening of bottom-up convergence, which is visible in the ways in which recipients broadcast the sense of messages they get. |
| Databáze: | Directory of Open Access Journals |
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