Development of the archetype for data marketplace platforms' business model

Autor: Fatemeh Mohammadnezhad Chari, Jahanyar Bamdadsoofi, Iman Raeisi Vanani, Maghsoud Amiri
Jazyk: perština
Rok vydání: 2023
Předmět:
Zdroj: مطالعات مدیریت کسب و کار هوشمند, Vol 11, Iss 44, Pp 145-189 (2023)
Druh dokumentu: article
ISSN: 2821-0964
2821-0816
DOI: 10.22054/ims.2023.69482.2217
Popis: The present paper is conducted through exploratory and inductive approach in order to achieve a business model for data marketplaces. The research paper could be considered as a first attempt in the field of data marketplaces and their business models in Iran. The paper is based on two iterative taxonomy approach that is first introduced by Nickerson et al.(2013).Mixing of a systematic way on current literatures along with structured interviews by some experts who are involved in this area is applied to gain the main objectives.Our results provide the main bloc of the presented archetype with three sub blocs ،attributes and specifications that is titled value proposition. The sub blocs are named value creation، value capture and value delivery.
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