The relationship between organizational culture and public relations in business organizations
| Autor: | Edit Terek Stojanović, Marko Vlahović, Milan Nikolić, Siniša Mitić, Zoran Jovanović |
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| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | Journal of Business Economics and Management, Vol 21, Iss 6, Pp 1628-1645 (2020) |
| Druh dokumentu: | article |
| ISSN: | 1611-1699 2029-4433 |
| DOI: | 10.3846/jbem.2020.13377 |
| Popis: | The study presents the results of the impact of organizational culture on public relations in business organizations. The data were obtained from a survey of 415 respondents from 93 companies in Serbia. The following statistical methods were used: descriptive statistics, correlation analysis, regression analysis and hierarchical regression analysis. Some of the most important conclusions of the research follow: In most cases, the organizational culture dimensions have a statistically significant and positive influence on the communication models of public relations (CMPR) dimensions and the organization – public relations (OPR) dimensions; A favorable organizational culture (represented through the favorable values of the organizational culture dimensions) has a positive impact on two-way models of communication, especially the symmetrical model, as well as on most of the OPR dimensions. On the other hand, an unfavorable organizational culture encourages one-way communication and the organization’s orientation solely for its own benefit; The Power Distance dimension acts in contrast to the other dimensions of organizational culture: high power distance impedes two-way communication and promotes the utility of the company, all of which causes public distrust and dissatisfaction. |
| Databáze: | Directory of Open Access Journals |
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