COMPETIÇÃO E ESTRATÉGIA NO CONTEXTO DAS INSTITUIÇÕES DE ENSINO SUPERIOR PRIVADAS

Autor: Victor Meyer Jr., Gisele Mugnol
Jazyk: English<br />Spanish; Castilian<br />Portuguese
Rok vydání: 2004
Předmět:
Zdroj: Revista Diálogo Educacional, Vol 4, Iss 11, Pp 1-13 (2004)
Druh dokumentu: article
ISSN: 1518-3483
1981-416X
Popis: The article analysis the importance of strategies to private higher education institutions that are facing a very competitive environment. Brazilian higher education institutions are experiencing a period of changes and transformations that are challenging their traditional structures and strategies. Usually very timid in their strategies. The private sector of now required to develop new strategies in order to survive in such a highly competitive, dynamic and differentiated market.
Databáze: Directory of Open Access Journals