MANAJEMEN STRATEGIS KOMUNIKASI HUMAS DALAM MENINGKATKAN CITRA POSITIF DINAS KETENAGAKERJAAN KOTA BANDUNG

Autor: Ricky Yoseptry, Teti Ratnawulan, Indra Suryana, Ferry Wibowo, M. Idris Wikarso
Jazyk: English<br />Indonesian
Rok vydání: 2024
Předmět:
Zdroj: Edusaintek, Vol 11, Iss 2 (2024)
Druh dokumentu: article
ISSN: 1858-005X
2655-3392
DOI: 10.47668/edusaintek.v11i2.1165
Popis: Humas' strategic communication management plays a crucial role in enhancing the positive image of the Bandung Employment Service. First of all, there is a need for a deep understanding of the external and internal environments that can affect the image of the service. This research is to describe and analyse about Strategic Management of Human Communication in Improving the Positive Image of Employment Services, covering formulation, implementation and evaluation. This research uses a qualitative approach in which this research aims to analyze issues of strategic management of communication in enhancing a positive image. The research methods used in this research are descriptive methods. The location that will be the object of this research is the Government Intension located in Bandung City. The location of this research is located at the Bengal City Employment Service, located at R.A. A. Marta State No.4, Turangga, Lengkong District, Bandung City, West Java 40264. Integrating well-planned communication, this strategy is able to create message alignment across communication channels, forming a more positive public perception of the role and contribution of the Labour Service. The strategic role of communication proved to be a major driver, linking communication activities with the long-term vision of the institution and building a strong reputation. Responsiveness to the needs of the community, supported by the use of modern communication technologies, provides the ability to engage more effectively and respond quickly to emerging issues.
Databáze: Directory of Open Access Journals
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