| Autor: |
Alina DINU, Raluca MAREI, Ion TUDOR, Lorian-Ovidiu VINTILA, Raluca-Elena GHINEA |
| Jazyk: |
angličtina |
| Rok vydání: |
2020 |
| Předmět: |
|
| Zdroj: |
Management and Economics Review, Vol 5, Iss 2, Pp 217-231 (2020) |
| Druh dokumentu: |
article |
| ISSN: |
2501-885X |
| DOI: |
10.24818/mer/2020.12-03 |
| Popis: |
Social-media influences people's lives including organizational activity. At the organizational level, social-media has changed the way employees communicate, multinational companies developing social-media platforms especially for their employees. The influence of social-media on mass media is a widely researched subject, and, we focused our attention on the way in which the activity on social-media of different TV stations in Romania influences their audiences. This study examines the influence of social-media on the audiences of ten TV stations in Romania. Through a questionnaire, we determined the rating of the TV stations without the influence of social-media and these audiences were compared to the official ones. The results of the study showed that there is an economic effect of the social-media influence in the case of the analysed TV stations. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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