Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image

Autor: Ece Özer, Gizem Köse, Kenan Aydın
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: Düzce Tıp Fakültesi Dergisi, Vol 23, Iss Special Issue, Pp 122-130 (2021)
Druh dokumentu: article
ISSN: 1307-671X
DOI: 10.18678/dtfd.861952
Popis: Aim: The aim of this study is to investigate individuals’ attitude towards the coronavirus disease 2019 (COVID-19) vaccine, and explain vaccination intention in the framework of the theory of reasoned action. The study extends the theory of reasoned action with country of origin image variable. Material and Methods: The data of the study were collected by survey method. The survey consists of a total of 48 items, including individual innovativeness, subjective norms, attitude towards COVID-19 vaccine, intention to get COVID-19 vaccine, country of origin image, demographic characteristics, and general opinions about the vaccine and COVID-19. 333 participants answered the surveys. Data were analyzed by structural equation modeling using SPSS v.21 and AMOS v.23 package programs. Results: Attitude towards German COVID-19 vaccine (β=0.888, p
Databáze: Directory of Open Access Journals